Melinda’s Case Study

It started with a friendly green bottle…

For months, we had been taste testing dozens of hot sauces, searching for the perfect “everyday” hot sauce to incorporate into our lives.

After much disappointment, this friendly little green Melinda’s bottle caught our eye. After seeing that it was made with fresh whole ingredients that you could actually see in the sauce, we took it home.

To this day, it has remained a staple on our kitchen table, as constant as salt and pepper.

Out of our love of the product, we decided to make a video.

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After sharing our video on social media, we connected with Melinda’s and our fruitful partnership began…

During our first meeting with David—founder and CEO of Melinda’s—he expressed his gratitude that “we get it”: the dynamic visuals and emphasis on whole, fresh ingredients resonated with his vision for the brand, a vision he was confident that we would help manifest. Our clear and genuine passion for his brand didn’t hurt either…

From the outset, we identified the major problem that we could help them with:

The Melinda’s team knew they had exceptional products but recognized that they were dissatisfied with how they had been promoting their products through video and on social media. They had capacity to scale but just needed to boost their marketing in order to capture their rightful market share.

This is where we came in: Working closely with the Melinda’s team over the course of 2021, we partnered to strategically produce dozens of still and video assets to promote the Melinda’s brand across multiple channels.

Check out some examples

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