Growth Campaigns
Inspire appetites & bring people to the table.
More than ever before, today’s hearts, bellies and wallets are won through engaging visual storytelling orchestrated across a multitude of digital channels.
Join us in crafting unforgettable growth campaigns.
Our Suite of Marketing Services
Whether you’re looking for brand-level growth at scale or preparing to launch your first impactful digital marketing campaign, we’ve got a range of services to make it happen.
The Tasting Menu
Our suite of robust digital campaign services can be customized to serve the particular needs of your business.
Digital Footprint Audits
Customer Journey Mapping
Selling Proposition & Messaging
Content Strategy & Production
Platform Content Optimization
SEO & Keyword Research
Social Media Planning
Pay-per-click & Performance Media Planning
Product Launch Planning & Checklist
Campaign & Product Launch Team Charter
Customer Engagement Planning
Campaign Performance Optimization
The Full Feast
For brand-level growth, the Full Feast makes available all of our digital campaign services built on foundational market research and development.
Market Research & Requirements
Market Segmentation & Analysis
Buyer Personas & Use Cases
Competitive Mapping
Positioning
Digital Footprint Audits
Product Gap Analysis & Roadmap
Content Strategy & Production
Customer Journey Mapping
Selling Proposition & Messaging
Publishing Platform Specialization
SEO & Keyword Research
Social Media Planning
Pay-per-click & Performance Media Planning
Product Launch Planning & Checklist
Campaign & Product Launch Team Charter
Customer Engagement Planning
Campaign Optimization
In addition to our comprehensive package offerings, we offer some of our services à la carte.
Reach out to start the conversation.
A Toolkit ≠ Strategy
Marketing tools on their own don’t bring your food + drink to life. With Oh Artichoke!, robust growth springs from a strategy centered on dynamic and unexpected pairings:
the evocative with the tactical,
the sensorial with the technical,
and the memorable with the measurable.
ꜜ
Food + Drink demand to be experienced by the senses
(so give the people what they want…)
Our growth campaigns emphasize the following outcomes:
Boosting awareness and interest of your food + drink
Increasing sales of your products and services
Building trust by providing meaningful value
Inspiring an engaged and enriching community
Demonstrating your brand’s leadership in your field
Growth Campaigns FAQ
How do we decide where to start?
Reach out to us to schedule a free consultation call.
You bring objectives, questions that you may have for us, and an openness to sharing information about your business.
We bring our curiosity and expertise to start the diagnostic process.
Early on, you can expect that we will be outlining intended purpose, scope, budget, and timeline which will help determine if we’re mutually a good fit.
Are Digital Growth campaigns right for my business?
Growth campaigns are designed for companies that:
Have a specific problem or objective such as:
Boosting sales in the digital space
Launching a new product, service or feature
Recruiting and retaining quality staff
Scaling brand awareness
Generating qualified leads
Community building
Are looking for high marketing impact with low commitment.
May be new to digital marketing or have been disappointed and confused by the results of one-off digital marketing efforts.
Are interested in integrated, multi-channel digital marketing efforts that propel prospective customers down a designed buying path from awareness to conversion.
Would like greater control in optimizing campaign performance over time.
Need content and strategic planning for your paid and owned media.
Are ready to invest in obtaining measurable results.
How do these campaigns work?
DISCOVERY - These campaigns start by cultivating an understanding of your branding and positioning. We then pair SEO keyword research with an understanding of your prospective customers to identify market opportunities.
STRATEGY - We take the distilled insights gained from the discovery stage and start to construct a campaign road map that includes an overview of the campaign message, target audience(s), creative concept, publishing platforms, actionable steps, campaign budget and timeline.
PRODUCTION - With a clear campaign roadmap in place, we then produce a cohesive collection of media assets designed to activate your audience where they already are with compelling and clear calls to action.
IMPLEMENTATION - We then launch and actively manage the campaign across multiple channels. Measurable key performance indicators influence how we optimize the campaign over time.
How do you price your services?
For long-term clients, we offer hybrid billing that is a mixture of a set monthly retainer fee and a fluctuating project fee that changes depending on the amount of content production in a given month.
For limited-term clients, we offer project-based and hourly billing.
We work with our clients to set out a clear and sustainable arrangement that honors all sides.
What if I’m not yet ready for your complete range of services?
We understand you might not be ready to sign up for the Full Feast—that’s ok!
While we believe the best results come to fruition as a result of dedicated investment, we’re here to meet you where you’re at and offer focused recommendations of best next steps without a comprehensive commitment.
Why Oh Artichoke!?
We grow the impact of your brand through dynamic and unexpected pairings of strategy and creative.
You’ll be distinct in the right ways and stand out in a noisy world.
You’ll have access to comprehensive digital campaign services and content production without bloated agency fees.
For us, mere competence is unacceptable. We value that which is authentic, evocative and bold in service of your brand.
Like you, we’re independent and dedicated to our craft. With us, you’ll get original media, never from a template.
We’re not only service-oriented but see ourselves as truly invested growth partners.
