Top 5 Reasons Video Marketing is a Must in 2022

If content is king, video is the king of content. If you truly want to make a meaningful impact with your food + drink, give it life through video. Here’s why:

➜ THE WIDEST AUDIENCE

244.4M+ digital video viewers in the US alone. (Link)

➜ THE MOST ATTENTION

Over 8 hours per day are spent connected to digital media for the average American adult (Link). Worldwide, on average 100 full minutes are spent watching videos.

➜ THE HIGHEST IMPACT

Between text, image and video, video increasingly outperforms all other forms of content in generating leads, increasing sales and boosting website traffic.

Viewers retain 95% of a messaging contained in video content compared to 10% retention of text-based messaging (Link).

Businesses that use video grow revenue 49% faster than businesses that use only text or image (Link).

➜ GROWING DEMAND

With the explosion of video-focused social platforms like TikTok, the expectation for engaging video content continues to grow. TikTok continues to eat into Facebook and Instagram’s market share (25% and 40% respective decrease in perceived effectiveness). TikTok was the most downloaded app of 2021 and has now been downloaded over 3 billions times with 1 billion active users (Link).

➜ BEST BANG FOR THE BUCK

Video marketing consistently outperforms all other forms of paid content in generating the highest return on investment (Link).