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TASTE APPEAL

Taste Appeal - to stimulate a visceral, physical response of hunger or thirst through visual and auditory cues.

These cues often come in the form of non-dominant details like the condensation on the glass of a cold beverage triggering a thirst for refreshment, or the sound of sizzling meat on a grill stimulating salivation that increases hunger. These details work non-intellectually on the body itself, causing the needs and wants of the body to grow.

In a world of status-based media, we are major fans of creative works that speak to our embodied selves, reminding us that for all our evolved consciousness and intellect, we are still walking around in meat suits.